About me

I'm Nan (Nattakarn) — a UX and DesignOps leader with 8+ years of experience who never left the craft. I design end-to-end product experiences, build design systems, and facilitate the strategic workshops that get teams aligned — equally comfortable pushing pixels and presenting to executives. I create human-centered SaaS and B2B solutions that balance user empathy with business impact, operating at the intersection of design craft, strategic facilitation, and AI product thinking.

My design journey started with a full-ride scholarship to the UX program at General Assembly New York — an opportunity I didn't take lightly. It launched a career I've been building intentionally ever since. Now, after 8 years in industry, I've gone back to school to deepen my craft, currently completing a Master's in Human-Centered Design at Pace University. Returning to an academic environment after years of real-world work has sharpened how I think, connected me with a new generation of aspiring designers, and reminded me how much I love mentoring people who are just finding their footing.

I started at a small startup where I wore every hat imaginable — and earned enough trust to organize company trips to Thailand and Japan. It was my first lesson that great design work opens doors nobody expected.

That same ability to earn trust across cultures brought me to Embraer, the Brazilian aerospace giant — first as a contractor, then as a full-time DesignOps Lead. As a Thai-American designer, being brought into a Brazilian company and eventually flown to visit the engineering site in São José dos Campos was something I never took for granted. Collaborating with IDEO and CI&T, and earning a DesignOps certification from NN/g, I helped transform fragmented workflows into a cohesive, collaborative design culture across a distributed team in the US and Brazil.

Most recently at Cube, I wore both hats fully — contributing as an IC designer on complex enterprise SaaS features while leading design systems and team operations. I earned MVP recognition from both Product and Engineering for establishing modern UI foundations that improved design-to-development efficiency organization-wide. It's the role that crystallized what I do best: making things and making teams better at the same time.

Beyond products, I love building people and processes that help creativity thrive. When I'm not designing or studying, I'm probably with my kids and Goldendoodle, behind a camera, or lost in a good story — because empathy starts with understanding the world around us.